Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.
The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.
Visit the authors' website at strategystory.co.uk
1. Introduction
2. A Brief History of Strategy and Strategists
3. Diagnosis
4. Intent
5. Trends and Opportunities
6. Resources and Capability
7. Strategic Options
8. Evaluating Strategy
9. Building a Comprehensive Strategy
10. The Strategy Cycle
11. Logic to Action
12. Complexity, Strategy, Transformation and Leadership
13. The Strategy Cycle in Practice
Case Study 1: Apple
Case Study 2: Nokia
Case Study 3: ABB
Case Study 4: Nine Dragons
Appendix 1: Strategy Cycle templates
Appendix 2: Writing a Business Plan
Appendix 3: Writing Strategy Assignments
Index
